Social Media Marketing (SMM) refers to market a company’s products or services by using the power of popular social networks such as Facebook, Instagram and Pinterest. An effective SMM campaign requires attention as well as commitment. As of today, more than 4 billion people (more than half of planet’s population) use at least one social platform. So, there’s a huge potential and if done properly, SMM can provide businesses with a way to engage their existing customers as well as reach potentially new ones.
In this article, we are going to elaborate the importance of Social Media Marketing for the modern-day entrepreneurs and the reasons to why you shouldn’t ignore it if you want your business to grow and compete in the market.
1) Increase Brand Awareness
You can use SMM to improve your online presence and show your distinguish qualities to give your band a unique recognition among your competitors. Increasing the brand awareness is very important because it can generate leads and turn your audience into regular customer base.
2) Drive Traffic
By sharing your content on social platform in a targeted audience, you can drive quality traffic to your business website and make yourself get noticed. If done in a right way, traffic benefits of SMM can be dramatic and make your brand well known in a short span.
3) Generate Leads & Sales
Running ads on social platform with special discount and offers for you products/services can get the audience attention and make them click on your post resulting in leads generation increasing your customer base.
4) Establish Trust
Gaining the customers’ trust is very critical for a business to grow. SMM helps you to understand customers’ psychology and modify your policies if required. Consistently answering to customers’ queries and feedbacks posted on social platform will make them feel valued helping your brand to establish the trust factor.
5) Improve Brand Loyalty
Social media presence can keep you in touch with your followers resulting in long term customer retention. SMM provides you with the means of service channels where customers can make a direct communication with your brand and get a sense of affiliation.
6) Cost Effective
SMM provides the least expensive way of advertising your business into public and provides you great return of investment helping you to keeps your finances intact. And then you don’t always have to use the adverts or ads tools in order to grow. You can grow as a brand by simply being consistent and post relatable content for your audience.
7) Marketplace Awareness
Social media platforms are open to all and provide valuable users’ insights and a broad analysis from their analytics tools. It provides business with a chance to follow their customers’ activities and interests so that they can come up with better marketing strategy to keep their customer base intact.
8) Rival Watch
On of the most important aspect to SMM is keeping an eye on your competitors. With all the business profiles on social media available to public, you can benefit by going through their posts, comments, audience interests and make a long-term strategy pf how you can keep up with them in future.
9) Boost SEO Ranking
Search engine algorithms rank the web pages getting consistent audience higher than those which are forgotten and ignored. SMM helps you to connect your business website with online communities and send out a signal to search engines validating your brand integrity.
10) Customer Service
Quick response time to customers’ queries is no longer an option. Today customers are willing to pay more in order choose a brand which provides quicker response. Brand have dedicated teams to resolve customers’ problems right away. Social media provides a platform to connect you with your audience 24/7 and keep your public image positive.
Conclusion
Social media is a powerful platform and there’s no denying that. SMM campaigns can appeal to a large audience at once and being an entrepreneur in this digital era can be very overwhelming if this opportunity is used to the fullest. Your competitors are growing on social media even in this instance. So, start as early as possible to avoid them grabbing your potential customers.
