Way back, initials inquiry of a customer while interacting with a business was to ask about the location of their office. So, having an office was a necessity for any business to develop trust and grow. Then came the age of telephone, and customers demanded companies to provide them with their phone numbers via business cards, brochures, pamphlets and helpdesks. Then came the age of internet and having a company website was mandatory. Evolution goes on and now a days, the first query customers come up with is, ‘Which mobile app provides your service?’
Common perception is that only big brands can afford and require mobile apps to support their growing business but the fact is that since 2015 most of the small and medium sized business are looking to provide their valued customers the ease of mobile apps. There are limitless benefits of having a mobile app associated with your business and if you are interested in learning about some of them, this article will be worth reading.
Build Brand Image
Any business needs recognition and only way to spread the word about your business is through effective marketing. But you’ve got to cover your basis first. Marketing will only make a difference when you are consistently providing adequate and quality services while maintain your presence in the market. This presence is maintained by your availability and reachability to your customers. A mobile app for your business can greatly contribute to make your presence felt by making you available on their fingertips. This builds your brand’s image as an accessible, responsible and customer caring entity in the market.
Increased Revenue
The outlets for sales are mostly physical shops. With time websites became the second option where a company could sell it’s good or services. But in both cases, customers aren’t directly attached to that company and only get to know about the updates when visiting online or offline stores. Add mobile app in that list and now you have not only a new source of channel to sell but also have constant connectivity with your customer base. Once the app is installed, you can send notifications, coupons and new products directly to your customers’ phones which will surely result in increasing your sales.
Get Customer Insights
We all know how important data gathering has become in today’s business world. Companies can make their critical decisions based on the behavior of their customers base which can be analyzed and predicted by the data gathered. Mobile apps can help you to gathered data and help your business grow in the right direction. When users create an account on your app, it starts to gather data about their interests, activities, location and much more which can be compiled to get all kind of insights.
Competitive Advantage
Not all of your competitors may have a mobile app and having one, especially a really good one will provide you with a significant advantage in the market. And if you are offering your customers with value added services such as video content and other informative articles on your mobile app, it will make you stand out from the rest. Mobile app would also you’re your brand to stay fresh and relevant in the market. Customer will be astonished by your forward-thinking approach and encourage you with their priceless feedbacks.
Effective Customer Service
Quick response time to customers’ queries is no longer an option. Today customers are willing to pay more in order choose a brand which provides quicker response. Brand have dedicated teams to resolve customers’ problems right away. Mobile app provides a platform to connect you with your audience 24/7 and keep your public image positive. Now a days, chatbots are being integrated with mobile apps that act like a human and interact with the customers to quickly resolve their queries. So, mobile apps have become like a helpdesk assistants providing instant solutions helping you to gain customer satisfaction.
