User Interface (UI) development refers to the process of improving the interactivity between web/mobile application and the end users while User Experience (UX) development refers to the process of improving the quality of experience (which includes factors like accessibility, simplicity and usability) of the users when they interact with web/mobile application.
The primary goal of UI/UX is to improve the growth of any business by improving customer satisfaction which results into higher conversion rate of web/mobile application. It requires research and planning in order to understand users’ needs and coming up with a design which connects them with application and enhances the overall user experience during this connection. UI/UX development is important in the following way:
Helps Understanding Audience
Analyzing the needs of potential audience before designing UI/UX of any application is uncompromisable. It steadies the design process and helps designers and stakeholders understand users. Understanding the users makes it easier to convert them into loyal customer base by providing them with what they want.
Uplifts Your Brand
A business which develops its web/mobile application by going through UI/UX design process is highly likely to satisfy their potential customers. Customers tend to be attracted toward the brands which focus on user experience. If you allow them to leave their feedback, it can bring further improvements in your brand enhancing its credibility.
Improves ROI
A good UI/UX design provides the visitors with a simpler and interactive design which improves their engagement with application. It also helps them to easily navigate through the different sections of application and grasp the actual content. This way, the satisfaction scale of visitors with your application is highly improved which results into high conversion rates. These satisfied customers are very likely to recommend your application to others and help in lead generation. It leads to a quantifiable increase in customer base and then sales hence increasing your ROI.
Improves SEO
It’s an unpopular opinion but UI/UX greatly supports a website to rank higher in search results. There are multiple factors which popular search engines such as Google, Bing and Yahoo take into consideration while ranking websites against keywords. Some of these factors include website loading speed, responsiveness to different devices and user-friendly URL structures. These all factors are kept in mind during the UI/UX design process which results into a SEO friendly website.
Saves Resources
Investing in an interactive design and user experience means that you are unlikely to face a higher number of customers complaints and so your web/mobile application will not require frequent modification. It will save your time and money required to make regular updates in the long run.
Conclusion
UI/UX is basically considered to be the foundation of an effective web/mobile application. It is very critical for an application to be attractive and engaging for its users to be successful. And the only way to make it succeed is by understanding the needs and preferences of its targeted audience and acting upon it by producing a design that fulfills their demands.
